New European regulations aimed at combating deforestation 🌳 are reshaping global coffee supply chains, notably affecting small producers like Le Van Tam in Vietnam. 🇻🇳 Since 1995, Tam has been cultivating coffee in the Central Highlands region of Vietnam. Initially focused on quantity through the extensive use of fertilizers and pesticides, he has since transitioned to more sustainable methods in collaboration with Aeroco Coffee. 🌱 This shift has improved the quality and value of his coffee without increasing yields.
Starting December 30, 2024, the European Union will implement rules requiring companies to prove that their products are not linked to deforestation. 📅📜 These regulations, targeting various products such as coffee, cocoa, and palm oil, could have mixed consequences for producers. While some, like Tam, may benefit from sustainable farming practices, others who cannot meet the new requirements risk being excluded from the European market. 🚫
Deforestation is a major source of carbon emissions 🌍🔥, and the EU hopes these measures will help reduce its environmental impact. 🌿 However, the success of this initiative depends on countries and companies adhering to these new standards and supporting small producers to ensure product traceability. 📈🔍
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